Newsletter principles- How to be trustworthy in 2020 thanks to email marketing?

Email is not at the end of its power, quite the contrary. If you know how to control it, you can easily build a love brand with it. How to do it? Just be yours and not be afraid to experiment.

With more than 200 billion emails sent every day, this way of communication can hardly be considered dead. However, to avoid ending up in your spam folder, it's important to write a message that your audience wants to read. Creating a targeted strategy gives you the opportunity to excel. You have full control over your brand, message, audience and, most importantly, calls to action. Some people check their mail several times a day, so this medium is a great way to deliver your message, increase sales and brand credibility.

And what are the disadvantages? Users can unsubscribe from the newsletter at any time. How can you prevent this? Start by making sure that your emails have enough added value. The Blue Ghost will tell you in the following lines how to do this.

Be authentic

Who are your clients and who are you? Determine the tone of communication and a unified visual style with which you will communicate with customers. Then strictly follow the chosen ones so that it is clear at a glance where the newsletter is coming from.

Focus on creating content that really delivers something. Less is sometimes more, and your message may not be as long as a lexicon of spells. Go to the heart of the matter and pass on valuable information. Be shared and show what lies behind the curtain of your business, what your company is working on or how you can solve the client's problem.

Don't limit yourself to dry text. Headings and eye-catching formatting are a matter of course, but if you want to get even more interested, it's worth experimenting a bit. One likes to watch, because the brain processes up to 90% of information with the help of sight. Start with a tempting headline and then serve something visual, like an infographic. Don't be afraid to be imaginative and add audio or video to your newsletter as well.

Subject is important

Choose your words wisely, because the subject of the email decides everything! This is the only chance you have to enchant your customer. Don't be afraid to try different methods from the beginning before you find out what applies to your audience. According to MarketingProfs, it has a high rate of opening an email with the word newsletter in the subject, up 31.43%. The PDF follows with 30.31% and the Holy Trinity ends with an e-book with 27.84%. A / B test and define what is most successful. For example:

Feelings of urgency: 20% discount on the e-book only by the end of the week!

Offer that is not rejected: Complete content plan 2020 + calendars free of charge

Thanks to subscribers: Thank you for being with us. See what else we are preparing for you.

Engage your fans

Email marketing is a great tool to get an objective view in real time from those who are truly loyal to your brand. Have you noticed the trend or problem associated with your brand that is appearing on social networks and review sites? By embedding the survey in an email, you give your fans a chance to get involved with the business and let them really influence the products and services you offer. People will appreciate such opportunities and you will also receive honest feedback.

Create content that can be shared

The newsletter is an easily distributable format. Make sure your email is set up for easy sharing on social media, such as Facebook, Twitter, and other networks. You can support everything by directly adding buttons and lines with a call to action to the template.

Offer options

People like variability, and if they can choose what content to get, your readership will increase. For example, in addition to just a company-wide newsletter, give your audience the opportunity to sign up for news about a specific product or service you offer.

Avoid the spam filter

The fastest way to end up in a spam folder is with fraudulent or unrelated content. This rough overstepping is evident, but Blue Spirit recommends a few more tweaks:

Add a opt-out link that works for at least 30 days after you submit.

Provide your contact information, including your physical mailing address.

Do not use false information, deceptive objects or other unfair practices.

Track your data

Email marketing, like other offshoots, doesn't end when a message is sent. Look for ways to track the success of your campaign. Newsletter automation tools, such as Smartemailing or MailChimp, offer much more than just mailing scheduling. They use advanced analytics and reporting, so you can constantly test and improve your messages thanks to the data obtained. Also try software that notifies you when an email is opened.